Client

Linkup

Description

Computer Gaming Product Design

Category
Category

Product/UX design

Product/UX design

Year
Year

Past-Present

Past-Present

Background

Background

Background

I was fortunate to attend a high school with a comprehensive art program, where I acquired drafting, graphic design, and SLR photography skills, including film development and printing, among others. This solid foundation in visual arts and technical skills served me well in my subsequent studies.


At OCADU, I pursued a degree in Sculpture/Installation, honing my fabrication techniques, including furniture making and carpentry. Through critiques and interactive projects, I developed a keen eye for spatial awareness, user-centric design, and effective communication.


These skills enabled me to transition into product design, where I had the opportunity to work on various projects. I became proficient in using Shapr3d, Solidworks, and 2D drafting CAD software, allowing me to bring my designs to life.


In response to the gaming community's demand for innovative, compact, and high-performance GPU displays, Linkup seized the opportunity to cater to this niche market. The challenge was to design gaming hardware that was both functional and visually stunning, a project that aligned perfectly with my skills and product design interests.

I was fortunate to attend a high school with a comprehensive art program, where I acquired drafting, graphic design, and SLR photography skills, including film development and printing, among others. This solid foundation in visual arts and technical skills served me well in my subsequent studies.


At OCADU, I pursued a degree in Sculpture/Installation, honing my fabrication techniques, including furniture making and carpentry. Through critiques and interactive projects, I developed a keen eye for spatial awareness, user-centric design, and effective communication.


These skills enabled me to transition into product design, where I had the opportunity to work on various projects. I became proficient in using Shapr3d, Solidworks, and 2D drafting CAD software, allowing me to bring my designs to life.


In response to the gaming community's demand for innovative, compact, and high-performance GPU displays, Linkup seized the opportunity to cater to this niche market. The challenge was to design gaming hardware that was both functional and visually stunning, a project that aligned perfectly with my skills and product design interests.

I was fortunate to attend a high school with a comprehensive art program, where I acquired drafting, graphic design, and SLR photography skills, including film development and printing, among others. This solid foundation in visual arts and technical skills served me well in my subsequent studies.


At OCADU, I pursued a degree in Sculpture/Installation, honing my fabrication techniques, including furniture making and carpentry. Through critiques and interactive projects, I developed a keen eye for spatial awareness, user-centric design, and effective communication.


These skills enabled me to transition into product design, where I had the opportunity to work on various projects. I became proficient in using Shapr3d, Solidworks, and 2D drafting CAD software, allowing me to bring my designs to life.


In response to the gaming community's demand for innovative, compact, and high-performance GPU displays, Linkup seized the opportunity to cater to this niche market. The challenge was to design gaming hardware that was both functional and visually stunning, a project that aligned perfectly with my skills and product design interests.

Objectives

Objectives

Objectives

The aim was to design two mini ITX computer gaming cases (one tower and one designed with an optional top-hat to store a water cooling system), and a versatile vertical GPU bracket that would allow gamers to showcase their GPUs in a prominent and stylish manner. The designs needed to be compact, functional, and align with the aesthetic preferences of the gaming community. The designs presented many technical challenges and required all parts to be clearly specified.

The aim was to design two mini ITX computer gaming cases (one tower and one designed with an optional top-hat to store a water cooling system), and a versatile vertical GPU bracket that would allow gamers to showcase their GPUs in a prominent and stylish manner. The designs needed to be compact, functional, and align with the aesthetic preferences of the gaming community. The designs presented many technical challenges and required all parts to be clearly specified.

The aim was to design two mini ITX computer gaming cases (one tower and one designed with an optional top-hat to store a water cooling system), and a versatile vertical GPU bracket that would allow gamers to showcase their GPUs in a prominent and stylish manner. The designs needed to be compact, functional, and align with the aesthetic preferences of the gaming community. The designs presented many technical challenges and required all parts to be clearly specified.

The Process

The Process

The Process

The project began with market and user research to understand gamers' preferences and needs regarding hardware aesthetics and functionality. This research informed our analysis of various mini ITX cases, and we identified key features to incorporate into our product.


Next, I reverse-engineered several cases and created initial hand-drawn sketches, which were later refined into 2D CAD drawings. These drawings were shared with our engineer, who developed a 3D model in Solidworks. We utilized simulations to ensure accurate component fitting within the case, streamlining the design process and reducing prototyping time and costs.


Through collaboration with our engineer, we ensured that the designs were both visually appealing and technically sound, meeting compatibility and functionality requirements. User testing with gamers provided invaluable feedback, which we incorporated into rapid prototyping simulations, leading to design refinements that fully met user expectations.


Finally, I worked closely with manufacturing partners to develop the product and secure sample approvals, as seen in the technical drawing below.

The project began with market and user research to understand gamers' preferences and needs regarding hardware aesthetics and functionality. This research informed our analysis of various mini ITX cases, and we identified key features to incorporate into our product.


Next, I reverse-engineered several cases and created initial hand-drawn sketches, which were later refined into 2D CAD drawings. These drawings were shared with our engineer, who developed a 3D model in Solidworks. We utilized simulations to ensure accurate component fitting within the case, streamlining the design process and reducing prototyping time and costs.


Through collaboration with our engineer, we ensured that the designs were both visually appealing and technically sound, meeting compatibility and functionality requirements. User testing with gamers provided invaluable feedback, which we incorporated into rapid prototyping simulations, leading to design refinements that fully met user expectations.


Finally, I worked closely with manufacturing partners to develop the product and secure sample approvals, as seen in the technical drawing below.

The project began with market and user research to understand gamers' preferences and needs regarding hardware aesthetics and functionality. This research informed our analysis of various mini ITX cases, and we identified key features to incorporate into our product.


Next, I reverse-engineered several cases and created initial hand-drawn sketches, which were later refined into 2D CAD drawings. These drawings were shared with our engineer, who developed a 3D model in Solidworks. We utilized simulations to ensure accurate component fitting within the case, streamlining the design process and reducing prototyping time and costs.


Through collaboration with our engineer, we ensured that the designs were both visually appealing and technically sound, meeting compatibility and functionality requirements. User testing with gamers provided invaluable feedback, which we incorporated into rapid prototyping simulations, leading to design refinements that fully met user expectations.


Finally, I worked closely with manufacturing partners to develop the product and secure sample approvals, as seen in the technical drawing below.

The Results

The Results

The Results

The culmination of our efforts resulted in a marked increase in customer engagement and satisfaction for Linkup, as evidenced by positive feedback and improved metrics post-launch. Our designs not only elevated the brand's visual identity but also played a pivotal role in enhancing product understanding and appeal, leading to a notable uplift in sales and market position. These projects stands as testaments to the power of thoughtful design and strategic collaboration in driving meaningful business outcomes. Below, you can see an image of the technical drawing of a vertical GPU bracket part that the factory sent back to us for approval before production.

The culmination of our efforts resulted in a marked increase in customer engagement and satisfaction for Linkup, as evidenced by positive feedback and improved metrics post-launch. Our designs not only elevated the brand's visual identity but also played a pivotal role in enhancing product understanding and appeal, leading to a notable uplift in sales and market position. These projects stands as testaments to the power of thoughtful design and strategic collaboration in driving meaningful business outcomes. Below, you can see an image of the technical drawing of a vertical GPU bracket part that the factory sent back to us for approval before production.

The culmination of our efforts resulted in a marked increase in customer engagement and satisfaction for Linkup, as evidenced by positive feedback and improved metrics post-launch. Our designs not only elevated the brand's visual identity but also played a pivotal role in enhancing product understanding and appeal, leading to a notable uplift in sales and market position. These projects stands as testaments to the power of thoughtful design and strategic collaboration in driving meaningful business outcomes. Below, you can see an image of the technical drawing of a vertical GPU bracket part that the factory sent back to us for approval before production.

Extras

Extras

Extras

Stay tuned! I will be adding more product design content to my portfolio soon as I pick through my archives.


Bellow: Sketching concepts is very useful when you want to iterate quickly and not go to far into the process and needing to change after the fact. Below is a concept sketch of an imagined HDMI cable. The identification ring design ended up making it into production in our Cat7 cables. Patch cables require identification in large server installations. That was one of our best sellers.

Stay tuned! I will be adding more product design content to my portfolio soon as I pick through my archives.


Bellow: Sketching concepts is very useful when you want to iterate quickly and not go to far into the process and needing to change after the fact. Below is a concept sketch of an imagined HDMI cable. The identification ring design ended up making it into production in our Cat7 cables. Patch cables require identification in large server installations. That was one of our best sellers.

Stay tuned! I will be adding more product design content to my portfolio soon as I pick through my archives.


Bellow: Sketching concepts is very useful when you want to iterate quickly and not go to far into the process and needing to change after the fact. Below is a concept sketch of an imagined HDMI cable. The identification ring design ended up making it into production in our Cat7 cables. Patch cables require identification in large server installations. That was one of our best sellers.

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READY TO DO THIS

Let's get to work

© 2024. All rights reserved — Patrick East

READY TO DO THIS

Let's get to work

© 2024. All rights reserved — Patrick East